Friday 28 October 2011

Youth Culture

Once upon a time in a sensible enough world everyone KNEW youth culture was a limited thing, something we all went through and initially started to grow out of as we became Legal Adults.. then later started to Mature into real adults somewhere in our late 20's.

So what's changed to make me comment now?

The past 30 years is the answer... well, not the exact answer but the thing I want to talk about today BEGAN way back then.

Around 1980 the focus was changed from the Adult world we all worked and played in and more emphasis was being placed on Youth.. they began to be Targetted by Media and Advertising Companies to insure Kids turned into Teens who bought a lot of crap they really didn't need.. and, this followed a pattern to insure those same kids/teens continued to Spend, Spend, Spend on all the latest "Must Have" crap.. that they still didn't really need... well into their Adult life.

It succeeded didn't it?

The problem now is that the Youth Culture has infiltrated all levels of our western cutlure.. and here are some examples...

1. Can't find a radio station that plays something you can listen to.

2. Struggle to find anything of value to watch on the Idiot Box.

2. Middle aged men on TV sporting what I call "Boy Hair".. you know what I mean.. you see these little Boys (teens really) who spend an hour in the morning making sure their hair is Perfectly Messy enough to appear in public.

3. All the kids now dress as if they are the Stars.. when once upon a time only the Stars dressed like Stars and everyone else dressed like.. well..  normal people.

4. Adults talking like Teens.. "He was like.. and she went".. "I lolled..".. etc. Once we used real words when sharing a conversation.. things like this.. "He said.. She replied".. "I laughed..".. etc.

While on language usage.. Dictionaries once knew that Youth Culture was a short-lived part of life and did not include the kiddies use of variant words.. because as we all knew back then these kids would grow out of the need to make themselves feel SPECIAL by using different terminology to "The Oldie's".

Theis youth culture is not our own by the way.. it's an Import into Australia. It is American Youth Culture that has infected the real world to the extent that Austrealia has lost it's Uniqueness.

Example.. a famous Aussie country singer went back to his way out west home town early in the new millenium.. what he saw shocked him to the core. The kids walking the streets in that small outback town all wore baggy pants halfway down the hips so that their jocks showed, they all wore BLING, they all talked U.S. slang and listened to U.S. Gansta Rap on their at the time Boomboxes.. now of course it's on their Phones.

I don't know about you.. but I want Australia to be Australian. I want to be able to watch good Australian made TV content, to hear good Australian made Music on the radio, to hear people talk like Australians, to act like Australians.

Is that too much to ask in Australia?

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